Comparisons of competitive services and alternatives are never one-dimensional and always subjective. Every recommendation can fluctuate depending on a specific situation.

Shopify and WooCommerce are two popular e-commerce giants. If you are trying to choose between them, how to know which one is better? We’ve recently compared Big Cartel and Shopify and this time is for the detailed confrontment of Shopify vs WooComerce.

They’re both worth to be considered as powerful and successful platforms. However, they provide slightly different options.

Actually, it’s not a question of which one is better. The most important is to define which one is right for you, depending on your personal circumstances. Before considering both services in detail, we dare to assume that:

  • Shopify is a good choice if you need an all-in-one-package. With its help, you will be able to build and publish your online store and make use of its neat features and apps.
  • WooCommerce looks advantageous if you already have a website. The plugin that works with WordPress will help to turn your website into an online store.

Now, let’s dive into the key differences and try to understand how they should influence your decision.

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In this brief review, we will cover 5 essential questions:

  1. Which one is easier in use?
  2. Whose design looks better?   
  3. Whose features help sell better?
  4. Which pricing policy us more available?
  5. What service supports more proficiently?

Shopify vs WooCommerce: Which One is Easier in Use?

The ease of use depends on how simple it is to set up and manage an e-commerce store with either platform.

Shopify is a subscription-based online service, so the only thing you need to do is to visit the site and signup. The service will ask about the nature of your store and your main goals, providing you with some overall tips as to which design or template to choose and how to set everything up. The whole process is really straightforward. To work with Shopify, you do not need any design or programming skills to get through it.

In general, Shopify looks like a solid and competitive solution.

WooCommerce, at first sight, looks as easy to use as Shopify. However, setting up a store with the help of WooComerce can be tricky, although working with the platform on a daily basis looks not so complicated. WooCommerce is a WordPress plugin and it is not a subscription-based solution like Shopify.

First, you’ll need to have a domain name, get a hosting account, install WordPress and choose an appropriate theme. Then you may add the WooCommerce plugin and start getting through the configuration of an online store. After installing, the rest work with the service will seem easier.

The result: Shopify 1:0 WooComerce

Shopify vs WooCommerce: Whose Design Looks Better?

Everyone who deals with e-commerce stores websites knows that design is a critical issue and number one topic. Clients will not trust a website that doesn’t function as well as it should and have an unauthentic appearance.

The visual quality of Shopify themes impresses. The platform proposes 54+ different store templates, 10 of them are free. Each theme has unique variations. It means that Shopify users can get more than 100 separate designs. Actually, Shopify themes can be easily changed: you may adjust colors and styles.

WooCommerce as a plugin doesn’t deliver any extraordinary or specific design traits on its own. The service has been created to cooperate with most themes on the market.

In fact, you can choose any WordPress theme and make it work together with WooCommerce. However, there are themes that have been built with WooCommerce in mind and are tailor-made to make all your product listings look great.

WooCommerce is opensource. So, many developers sell excellent WooCommerce themes for different industries and purposes. Shopify also provides beautiful themes, but they are limited to what you can find in the Shopify Theme Store.

To make the long story short, when it comes to design, WooCommerce has some advantages over Shopify.

The result: Shopify 0:1 WooComerce

Shopify vs WooCommerce: Whose Features Help Sell Better?

Shopify and WooCommerce provide the features you need to build an online store. Both platforms’ are more basic with the e-commerce essentials built into the main software, however, they have reliable app stores for installing any other features that you may need.

If we do not go into details, Shopify provides more e-commerce in-built tools and features that help you sell:

  • Website and blog
  • 100+ payment options
  • Abandoned cart recovery
  • Unlimited products
  • Automatic fraud analysis
  • Multiple languages
  • Individual product reviews
  • Discount codes
  • Adjustable shipping rates and taxes
  • Daily backups
  • Product importing via CSV files
  • Fully featured mobile app
  • Social media integration and many more

To be honest, some of these free features will cost up to $500 with WooCommerce (for example, shipping options or CSV uploads).

WooCommerce as the open-source platform is flexible, so developers can add custom-built plugins to the store. However, to get the most out of the platform, you have to invest time and money to develop your store. Among the core WooCommerce features, the following can be highlighted:

  • Ability to sell physical products and digital ones
  • Payments via different gateways, including PayPal and Stripe.
  • Built-in blogging
  • Ability to embed products and checkout onto a wider range of store pages
  • Adjustable shipping rates and taxes
  • One-click refund for customers
  • Mobile-friendly structure
  • Hundreds of plugins extensions available, etc.

The result: Shopify 1:0 WooComerce

Shopify vs WooCommerce: Which Pricing is More Available?

WooCommerce and Shopify can be also compared in terms of payment options. Both services propose a choice of over 100 payment gateways that are in-built or added through integrations. The most popular are PayPal, Stripe, Apple Pay, credit and debit cards, Square, and so on. Different gateways come with different transaction fees.

If you use a third-party gateway, Shopify will charge 2% per transaction. The way to reduce it is upgrading to a more advanced Shopify plan.

WooCommerce doesn’t charge transaction fees. If you sell a large volume of products, this service might make sense.

The result: Shopify 0:1 WooComerce

Shopify vs WooCommerce: What Service Supports More Proficiently?

Shopify is known as one of the best platforms because of the support it offers. It provides 24/7 support over the live chat, phone, and email.

Using Shopify, you will never be left on your own and someone will definitely be available to help whatever your problem is.

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WooCommerce proposes a more simple approach to support. It mainly focuses on DIY help sections, including WordPress-related forums and the WooCommerce community.

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The result: Shopify 1:0 WooComerce

Is there a clear conclusion?

Tastes and needs really differ. Comparing Shopify and WooCommerce is more about deciding which is the best option for you. It is important to note that WooCommerce offers a 30-day money-back guarantee, while Shopify offers a free trial.

Do not waste your time and test both platforms. See how easy and cozy you find them to use.

Whichever one you choose, be sure that you will be able to build and manage a powerful e-commerce store.

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