It’s rather tough to make a choice regarding the best e-commerce builder when there is a long list of options.
You will definitely want to work with a robust system to deliver years of reliable service. Shopify and Squarespace are the most recognized names in the industry.
It’s not a big challenge to choose if you clearly understand and visualize all the benefits, pros and cons of both platforms. That’s why we’ve combined the key characteristics of Shopify and Squarespace into one place to let you review and compare them and make the right choice.
How much do they cost?
Competition in pricing is always good, as it bring cheap and beautiful website builders to us.
Shopify pricing policy
If you choose Shopify, you’ll get three major plans. Depending on your future online store size, you can choose the most suitable one:
- Basic Shopify – for all the basics for starting a new business ($29 per month)
- Shopify that offers everything for a growing business ($79 per month)
- Advanced Shopify with extended features for scaling businesses ($299 per month).
From this perspective, Shopify looks better for micro-startups, small business, local Stores and marketplaces.
Get more details, studying the Shopify pricing page.
Squarespace pricing policy
Squarespace also delivers different options with the price tag ranging from $12 per month.
- The personal plan that offers a beautiful and simple website, but it not looks like the best option for e-commerce ($12).
- The business plan that is perfect for businesses of all sizes, especially for tiny digital shops ($18).
Do not hesitate to get more info reviewing the Squarespace pricing list.
Shopify plans are more expensive; however, they deliver more e-commerce features to build solid online stores. These plans look more flexible and reliable if compared to Squarespace plans.
How much are they filled with features?
Shopify delivers an extensive set of features for creating an online store. With its help, you will be able not only to manage your sales and products but also to run fast payment process, product promotions, marketing strategies, etc.
The set of core Shopify features includes:
- Product management functionality empowers you to add new products, manage item groups, and so on. A ready-to-use product catalog module is available there. You may also create your own product categories if needed.
- App Store. Shopify has its own e-commerce marketplace with a set of add-ons and widgets for online stores.
- External trading ability. Using Shopify, you can generate revenues not only through the website. There is a sale system for physically located stores in Shopify.
- Advanced reporting that allows keeping tracking all crucial sale stats and results.
- Shopify Augmented Reality. The feature lets clients benefit from the realist and real-life product viewing experience. Each product is available as the 3D model.
- Integration. The system can be integrated with different third-party services (Zoho, Zendesk, QuickBooks, etc.)
Squarespace provides a range of features to build a solid blog or portfolio but not an online store though it has some e-commerce capabilities. Squarespace does not have its own app store. That’s why its integration functionality looks limited.
Among the core features delivered by Squarespace we highlight the following:
- Basic widgets. Squarespace proposes only baseline apps that include contact forms, galleries, social media buttons, and other.
- Squarespace analytics that comes with an in-built Metrics App. So there is no need to install external analytic tools to track the website stats.
- Ecommerce functionality is helpful when you need to integrate a shopping cart or some of the available payment options to an SSL certificate.
- Payment options that actually look limited if compared to Shopify. Squarespace uses only Stripe to process payments.
- Extended promo opportunities (promo codes, discounts, vouchers, etc).
Whose design looks more interesting and functional?
Shopify provides awesome free and paid templates that let you built professionally looking online shops. The number of free themes is rather limited, however, they look beautiful and user-friendly.
If you are a technician, you will be able to handle the editing process to implement a unique website style. A set of paid templates includes over 60 professional themes that look trendy and are able to meet different types of stores.
Squarespace design also looks perfect. There are more than 90 themes options although most of them mainly refer to blogs and portfolios.
Squarespace offers CSS and HTML editing opportunities but they are available only with the Premium Plan. You may even choose from up to 29 great cover page layouts available for customization.
How good are they in customer support?
A desire to get a clear response as quickly as possible is a natural part of any customer’s behavior.
Both Shopify and Squarespace offer live chats and email support, but Shopify is the only one that provides 24/7 support via phone. So, even though Shopify is typically more expensive, it’s a case of getting what you pay for. The platform also offers a larger and more robust community. You may also review interactive tutorials and guides that highlight all key steps of creating a website from scratch.
Squarespace offers a ticketing system to resolve issues via email. Tutorials include multiple materials with insightful articles, video guides, and blog posts that can be pretty useful.
How easy are they to use?
Ease of use is the most obvious factor of contrast between building a Shopify store and a Squarespace one.
The first platform should be thought of as the more robust while Squarespace should be seen as the simpler one.
Shopify is mainly specialized for the online store sector. It perfectly combines e-commerce functionality with the ease of use.
Squarespace wins for non-developers, especially for its ability to integrate with pages and blogs and other types of functionality.
As practice shows, Squarespace is more a versatile site builder than an e-commerce platform. So if you run a Squarespace-built site and have a couple of items to sell online, then Squarespace will certainly handle it. Shopify looks better for those, who are planning to create a feature-laden shop and need more powerful and reliable functionality.
After all, if you can’t end up anyway with choosing the best option between Shopify and Squarespace, you may try the other variants any time. Perhaps, the following comparing reviews will be helpful:
Feel free to check them up!